DAYTONA BEACH, Fla. (April 10, 2018) – NASCAR® and Monster Energy have signed an agreement that will extend the entitlement sponsorship of NASCAR’s premier series. The extension keeps NASCAR and Monster Energy partners through 2019. As part of the agreement, the brand also continues as the Official Energy Drink of NASCAR.
“NASCAR and Monster Energy enjoyed a productive first year and both parties have benefited significantly from the partnership,” said Steve Phelps, NASCAR Chief Operating Officer. “Monster Energy successfully utilized our sport as a platform to elevate its brand and drive business, while introducing NASCAR to new audiences. With this renewal, we look forward to building upon our early success.”
“Over the past year, NASCAR’s passionate and brand loyal fan base embraced Monster Energy and we are excited to be able to continue to build on and strengthen that momentum through 2019,” said Rodney Sacks, Monster Beverage Chairman and CEO. “Racing is in our DNA and extending this partnership further establishes Monster Energy’s prominence in motorsports.”