-Internationally Recognized Headwear Brand Joins Race of Champions Family of Partners-
Buffalo, New York (April 13, 2018) – Race of Champions Series Management has partnered with the iconic headwear brand, New Era Cap, to be the official headwear brand for the Race of Champions.
This spring, New Era will introduce caps donning the Race of Champions logo mark on one of its core styles, the 9FORTY. The caps are being sold at the Race of Champions events throughout Series schedule of races.
“This is an excellent opportunity for New Era Cap to continue to grow and expand within the world of motorsports,” stated Billy Rieck, assistant motorsports manager, New Era. “The Race of Champions has proven over the years to be an important series in motorsports and it was an easy decision to partner with them.”
ABOUT NEW ERA CAP:
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.
The Race of Champions is a sanctioning body presenting Modified and Stock Car racing on asphalt and dirt surfaces throughout the Northeast, with events in New York, Pennsylvania and New Jersey with primary marketing partners Hoosier Racing Tire, VP Racing Fuels, Upstate Automotive Group, Waddell Communications, Pilat Graphic Design, Jerico Performance, TDH Refrigeration, Sherwood Racing Wheels, PavedTrackDigest.com and Speed51.com. The 68th annual Race of Champions weekend will take place in 2018 at Lake Erie Speedway in North East, Pennsylvania and is the second longest consecutive auto-racing event in North America, second only to the Indianapolis 500.