Mallare Enterprises Expands Marketing Partnership with Lancaster National Speedway and Dragway

LANCASTER, N.Y. (March 10, 2016) – Mallare Enterprises, a Western New York-based trucking company, is returning as a partner to Lancaster National Speedway & Dragway as the title sponsor for the 2016 Top Eliminator class during the Franco’s Pizza Friday Night Drags. This year, they expanded their commitment and will also be a presenting partner for the Big Rig Night/Truck Drags on Friday, August 26.

Lynne, Mike, Jim and Jimmy Mallare of Mallare Enterprises are long-time supporters of local drag racing and are very happy to have this opportunity to be part of Western New York’s premier motorsports facility.

“With all the changes and improvements we’ve witnessed through the past year, we felt we could once again help support the track and broaden our reach business wise,” said Mike Mallare. “This is the sport our family loves and supports. To be part of the rebirth and growth of Lancaster National Speedway & Dragway is something special to us. For us as racers, this is our Ralph Wilson Stadium, First Niagara Center, our Coca Cola Field. As a business, we have seen the growth in spectators at each of the events held at Lancaster and felt it was a great way to help grow our businesses corporate citizenship.”

This partnership was put together with Kozak Motorsports Marketing based off past involvement and the track’s expanded 2016 season schedule.

“Last season, the Mallare family and Mallare Enterprises were a great help during our community clean up days by donating use of their dump trucks to haul debris from the facility,” said Rob Kozak, of Kozak Motorsports Marketing. “They fully supported the Big Rig Drags and also have several race cars that compete at Lancaster. It’s an honor to have them be more involved in 2016.”

“I was not part of the 2015 season, but I kept a close eye on what was going on at my home track and have heard nothing but good things about the Mallare Family and Mallare Enterprises,” said Tim Packman, Track President. “Having local families and companies like Mallare believing in our vision and returning to the LNS&D family says a lot about what we’ve been doing to get ready for 2016. The local business, fan and racer support of our track is impressive and growing.”

About Mallare Enterprises: Founded in 1994 by JoAnne Mallare, a housewife who raised five children, the company started with four dump trucks and four tractors. Through the years, the business was grown via contacts through Dominic J. Mallare, JoAnne’s husband, who was Vice President at Herbert F. Darling Construction, he is now retired.

As of 2016, Mallare Enterprises has 16 tri-axle dump trucks, one single-axle dump truck, seven tractors, six lowboy trailers, one walking floor trailer, one flow boy trailer, one flatbed trailer, one single-drop trailer and one curtain-side trailer. The company is currently run by JoAnne’s daughter, Lynne (President), two sons, Mike and Jim, and grandson Jim, Jr.

As a family run business, Mallare Enterprises takes pride in their work and integrity, and always strives to meet or exceed their customer’s needs. Mallare Enterprises has been WBE certified since 1997.

About Lancaster National Speedway & Dragway: Founded in 1959, Lancaster National Speedway and Dragway is a multi-use facility located on 77 acres just outside of metropolitan Buffalo, N.Y. The facility features a 1/8-mile drag strip, a 1/2-mile oval track and hosts several non-motorsports events such as car shows and concerts. For the latest information on Lancaster National Speedway & Dragway check out our website www.lancasternationalspeedway.com. Additional information for racers and fans can be found on our Facebook page (www.facebook.com/LancasterSpeedway) and on Twitter (@LancasterSpdwy).

BK Racing Preview: Phoenix International Raceway Good Sam 500 (k) | March 13, 2016

NASCAR Goes West: As the NASCAR Sprint Cup Series heads to Phoenix International Raceway for part 2 of NASCAR Goes West, BK Racing’s No. 23 and 83 Toyota Camry’s will carry the Dr Pepper and Schluter Systems colors respectively.
March 6 2016: David Ragan (23) goes a lap down to Kurt Busch during the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway in Las Vegas, NV. (Photo by Stephen Furst/Myracenews.com)
March 6 2016: David Ragan (23) goes a lap down to Kurt Busch during the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway in Las Vegas, NV. (Photo by Stephen Furst/Myracenews.com)
What Our Drivers Are Saying:
No. 23 – David Ragan: “Phoenix is going to be an exciting race with the new aero package this weekend. As a team, BK Racing looks forward to this race after Matt’s run last year. The Dr Pepper team is building a strong notebook after the first three races as we continue to find additional speed in our cars.”
No. 83 – Matt DiBenedetto: “I’m looking forward to heading back to Phoenix, I made my Cup debut their last year with BK Racing so the track has great memories for that reason. We’ve got a sharp looking Schluter Systems Camry for this weekend

March 6 2016: Matt DiBenedetto during the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway in Las Vegas, NV. (Photo by Stephen Furst/Myracenews.com)
March 6 2016: Matt DiBenedetto during the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway in Las Vegas, NV. (Photo by Stephen Furst/Myracenews.com)

and I am really excited to get back to short track racing.”

Tune In: TV coverage of the Good Sam 500 (k) begins at 3:00 p.m. ET on FOX, as well as, MRN affiliates and Sirius XM NASCAR Radio channel 90. The green flag is scheduled for 3:44 p.m. ET.
About BK Racing, LLC
BK Racing is a NASCAR Sprint Cup Series Toyota Racing team headquartered in Charlotte, North Carolina. Founded in 2012 after acquiring the assets of Red Bull Racing, BK Racing’s staff of 60+ employees work to field the No. 23 Toyota Camry driven by David Ragan and the No. 83 Toyota Camry
driven by Matt DiBenedetto. 2016 marks BK Racing’s 5th consecutive full-time season in the NASCAR Sprint Cup Series.

Several Partners Finalize Commitments with SBS Champion Kreig Heroth Ahead of this Weekend’s Motorsports Expo

 OSWEGO, NY (March 10, 2016) – A number of marketing partners have finalized plans with Oswego Speedway’s 2012 Pathfinder Bank SBS champion Kreig Heroth, ahead of this weekend’s 30th annual Motorsports Expo at the New York State Fairgrounds.

A new partner is the all new Holiday Inn Express and Suites in Oswego, which will begin taking reservations in May.

Oswego’s newest and most modern hotel is located in close proximity to all major travel routes including State Route 104 and State Route 481, and is conveniently just a short drive from Oswego Speedway.

Both corporate and leisure travelers will find the Holiday Inn Express and Suites suited for any needs with the goal of providing its guests with both a productive and relaxing stay.

CR2 Motorsports is proud to welcome Holiday Inn Express and Suites to their team.  For more information visit online at www.hieoswego.com.

The Woodhouse Day Spa, of Victor, NY has joined CR2 Motorsports in their bid for another SBS Championship at Oswego Speedway.

The Woodhouse Day Spa, is Rochester’s Premier Luxury Day Spa.  Experience a tranquil and transformational environment, while indulging in the over 70 distinct treatments available.

With Legendary customer service, Inviting Spa Interior & Guest Amenities, their sole mission is to treat you like royalty. This unique spa was voted the number one day spa chain in America, by Day Spa Magazine.

To Schedule a visit, or to learn more about The Woodhouse Day Spa, visit them online at    www.Rochester.WoodhouseSpas.com

“Gaining a sponsorship of The Woodhouse Day Spa’s caliber, is very exciting. We are looking forward to representing them at Oswego Speedway in upcoming race season. The ladies of CR2 Motorsports, are especially excited about having The Woodhouse on board!”

Little Lukes, Fajita Grill, and Sava A lot Food stores, will also be continuing their support of Kreig Heroth and CR2 Motorsports team for the 2016 race season.

Little Lukes is a leader in childcare services, with locations in Syracuse, Baldwinsville, Oswego, Fulton Pulaski, and Watertown.

Little Lukes strives to meet the needs of the community and their children, by serving their changing needs and exceeding the expectations of the families they serve.

“We are excited to bring the children a new experience.” Said Heroth, “It will be great to interact with the children and show them our racecar, their smiles say it all!”

Little Lukes is currently enrolling for preschool and childcare at all locations. To learn more about their services or to get information about setting up a tour, please visit them at ww.littlelukes.com , or stop by the Heroth pit area after the races on Saturday nights and ask for more information.

Fajita Grill is a growing “ Southwest Flavored” fast food restaurant with locations on Route 104 west in Oswego, and Route 481 in Fulton, have again, come onboard to support Heroth and his 04 Small Block Supermodified for the 2016 season. Owner and Oswego native Josh Molinari continues to be excited about growing the Fajita Grill Brand, by exposing it to the fans at Oswego Speedway. We look forward to keeping Fajita Grill at the front of the pack. ”Fajita Grill- Fresh food Fast!” Also find them at www.fajitagrill.com

Save A Lot Food Stores, Great Food, Great Prices, and Great People.  With over 1,300 locations, the stores in Fulton NY, and Fort Plain NY, will again lend their support to Kreig and the team for 2016.

Midway Body Shop New on the 04 this year, but no stranger Kreig’s racing career is Midway Body Shop of Palatine Bridge NY. Midway has been providing quality collision repairs since 1949. They have been loyal supporters of Kreig, providing for paint and body work needs throughout his Dwarf car and CupLite days. They continue to assist in keeping the 04 looking fast. Visit them at www.midway-bodyshop.com to learn more.

With Ontario Orchards of Oswego, Jones Construction, Mojo Photos, Hedger Fabrication and G & G Gas Oil and Tires already on board, Kreig Heroth and the CR2 Motorsports Team are poised to Challenge for the 2016 Small Block Supermodified Track Championship at the Oswego Speedway.

Kids 16 and under will again be admitted free at all Speedway events in 2016 with the exception of Budweiser International Classic Weekend and Race of Champions Weekend.

On track activity beings at Oswego Speedway on Saturday, May 7 with the annual open test session for all racing divisions.  Testing will run from 1-5pm on May 7 and is free for spectators to sit in the main grandstand.

Racing action at the Speedway begins on Saturday, May 14 featuring the Speedway’s 66th consecutive opening night highlighted by the Race of Champions Modified Richie Evans Memorial 61 as well as kick-off events for the Novelis Supermodifieds and Pathfinder Bank SBS.

For more information on Oswego Speedway be sure to visit www.oswegospeedway.com.  You can also FOLLOW on Twitter @OswegoSpeedway and LIKE on Facebook at www.facebook.com/OswegoSpeedway.

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