Category Archives: General Tire

General Tire to Serve as Exclusive Tire Supplier For NASCAR’s K&N Pro Series, Pinty’s Series and PEAK Mexico Series

FORT MILL, S.C. (Feb. 5, 2019) – General Tire and NASCAR announced today a multi-year partnership naming the tire company the “Official Racing Tire” and “Exclusive Tire Supplier” of the NASCAR K&N Pro Series, NASCAR Pinty’s Series and NASCAR PEAK Mexico Series.

A separate six-year deal was announced last month with the NASCAR Whelen Euro Series making this the first exclusive supplier partnership encompassing NASCAR’s three international series.

“General Tire is committed to promoting the NASCAR regional and international series across two continents and more than 11 countries with substantial investments across the NASCAR industry,” said Travis Roffler, director of marketing for General Tire. “Our team works hard to provide competitive, action-packed racing each week for the fans and we’re thrilled to be expanding that across several more series. We look forward to working with the NASCAR industry to grow not only recognition of the General Tire name, but the various series as well.” The tires will be manufactured in Lakeville, Indiana, where they have been building stock car tires for the ARCA Racing Series presented by Menards since 1995.

“The demand for NASCAR racing globally has never been stronger,” said Brandon M. Thompson, managing director of NASCAR touring series. “General Tire’s investment across the NASCAR regional and international series will authentically drive brand awareness of not only the respective series but that of the drivers, teams and tracks. Our unique racing style will be highlighted and that’s exciting.”

The K&N Pro Series East kicks off the season for the NASCAR regional and international series on Sunday, February 10 at Florida’s New Smyrna Speedway.

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About General Tire

For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA, NASCAR K&N Pro Series, NASCAR Pinty’s Series, NASCAR PEAK Mexico Series, NASCAR Whelen Euro Series, Best in the Desert Racing Series, Lucas Oil Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series, ASCS Sprint Car Dirt Series, Expedition Overland, Tour, Zero One Odyssey, Spec Tire of JeepSpeed, Major League Fishing, Fishing League Worldwide and King of the Cage. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Camburg Racing, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, Andy Montgomery, James Watson, Alton Jones Jr., John Crews, Britt Myers and Bill McDonald.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Competitive Spirit Fuels Chris Our’s

CHARLOTTE, NC (February 8, 2018) –  ARCA Racing Series car owner, Chris Our, has little time to spare. Running his family-owned Robert B. Our construction company – one of the largest on the east coast – keeps him on the move for countless hours a week. But long days are not enough to deter him from pursuing his passion to win races with his Our Motorsports team.

The former NASCAR Modified team owner took aleap of faith last year and ventured into the ARCA Racing Series on a part-time basis, with modified notable Andy Seuss behind the wheel.
A second-place finish at Talladega was enough for Our to bring his program to the next level and add more races to the 2018 schedule.
“Good results are great motivators,” said Our, who prefers to stay out of the spotlight, “Andy did such a great job at Talladega and that showed me we’ve got a strong foundation to build upon.”
And it showed in last month’s test at Daytona, where Seuss and company put up impressive speeds.

“I was really pleased with what we accomplished at the test, especially for being a small team,” Our said, “I feel that we will be competitive, which is what we want for our sponsors.”
Canto Paving and Ferguson Waterworks are the two primary sponsors for the Lucas Oil 200 this Saturday at Daytona International Raceway. The two companies are familiar with Our through business relationships, and see value in what he’s looking to do with his team.
“We’re pleased to have Canto and Ferguson join us for Daytona,” he said, “they share our passion to win and we’re going to work really hard to bring them to victory lane.”
Our Motorsports, while having the necessary resources, consider themselves a smaller team on the series. But that, according to Our, doesn’t mean they’ve got an uphill battle.
“Honestly, I feel really confident that we can run with anyone on Saturday,” he said, “we may not be the biggest team and have the fanciest shop, but we do have two things that can bring us to the front: a great driver and a team with a lot of heart.”
For up to date information on the team, follow Our Motorsports on Facebook.

Greg Biffle Joins Team GT in 2018

Former NASCAR Driver Partners with General Tire to Put #AnywhereIsPossible to the Test

Fort Mill, SC (January 21, 2018) – General Tire announced today that two-time NASCAR champion Greg Biffle will join Team GT beginning in 2018. Biffle is packing up, and hitting the road to test General’s “Anywhere Is Possible” theme.

Biffle, the 2000 Truck Series and 2002 XFinity Series champion, will be the focus of a social media campaign that sees him participating in a series of events throughout the year, each of which will be documented in real-time on General Tire’s social channels. Fans will be able to interact with Biffle on his excursions by using #Biffle on Twitter, Instagram and Facebook.

“We’re extremely excited to have Greg Biffle join Team GT,” said Travis Roffler, director of marketing for General Tire. “Greg’s voice will provide a change of pace in the channels. His perspective will be a great third-party approach and will allow us to earn new followers, increase our awareness, and of course, generate tons of content.”

An avid outdoorsman, Biffle is a natural fit with General Tire and the company’s “Anywhere Is Possible” mantra. He joins Team GT as social media correspondent and will be tackling adventures on the trail, at the lake, in the desert, on the streets, and anywhere a General tire will take you!.

Biffle’s first role as a member of Team GT will take place in New Orleans, La., where he will take part in the launch of the latest additions to the General Tire line, the G-MAX RS and the GRABBER A/TX. Biffle will participate alongside the media members there to cover the event, testing the new product line on a variety of vehicles while providing behind-the-scenes access.

Team GT boasts some of the biggest names across a variety of arenas, including CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Camburg Racing, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, John Crews, Britt Myers, and Bill McDonald. They represent General Tire in the Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; Tour; Zero One Odyssey; and Spec Tire of JeepSpeed.General Tire

For additional information, visit Join our conversations on social media by following us on Twitter (@generaltire) and Instagram (@general_tire), liking us on Facebook (, and by using #AnywhereIsPossible.