Strategic Sales Campaign for “The Tricky Triangle” to Launch This Week
Photo Michael Jaworecki/Myracenews
LONG POND, Pa. (April 26, 2022) – Pocono Raceway and LEARFIELD Amplify have announced the launch of a new multi-dimensional relationship including a remote sales campaign from Amplify’s National Sales Center in Plano, Texas as well as an enhanced customer experience through Amplify’s Seating division.
The relationship aims to engage new fans and enhance customer engagement for the track’s July 22-24 NASCAR weekend, featuring the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series and ARCA Menards Series races. Fans also will have the opportunity to upgrade their experience by renting a fully padded seatback and cushion customized for their seat location on race day.
“As a longtime Paciolan client, we have entrusted them to ensure our guests have the optimal customer journey from the ticketing side,” said Pocono Raceway President Ben May. “The addition of Amplify’s enhanced ticketing and event services will continue to benefit our customers and our business needs as we prepare to host an action-packed weekend of NASCAR racing in July.”
LEARFIELD Amplify recently announced enhancements surrounding its National Sales Center at the company headquarters. Sales representatives for Pocono Raceway will join a growing team of 13 staff members located in Plano, selling tickets on behalf of Amplify’s National Sales Center clients, which also includes PBR and the NCAA. The team dedicated to Pocono sales will use the industry-leading ticketing technology from Paciolan, also a LEARFIELD company.
“It has been extremely rewarding to watch an idea quickly evolve into a robust and impactful reality through our National Sales Center,” said LEARFIELD Amplify Executive Vice President Jake Bye. “Our partnership with Pocono Raceway is a confluence of that growth and an innovative design that brings two Amplify offerings together as one fan solution for our client. We speak often about increased collaboration and alignment of our businesses, and this revolutionary teaming with Pocono is a perfect representation of that intent.”
About LEARFIELD Amplify
LEARFIELD Amplify currently represents 40 partners nationally for outsourced ticket sales, and over 100 clients in total across its ticketing, seating, and development businesses. Its reimagined National Sales Center provides a platform for professional and collegiate clients to leverage remote, season sales support to engage with fans. Through its sophisticated technology, dynamic industry leadership, experience, and first-class sales and service, Amplify presents an unparalleled solution for universities and professional sports franchises to create engaged relationships with fans across the country while optimizing revenue opportunities.
About Pocono Raceway
Pocono Raceway, also known as ‘The Tricky Triangle,’ is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series and ARCA Menards Series events each year. The facility’s calendar also consists of over 200 events including Tough Mudder and a wide range of car clubs and racing schools. Pocono Raceway is recognized as the world’s first, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. Each member of our raceway staff is committed to creating exciting experiences and lifelong memories.