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September 26, 2024
Daytona Beach, FL (Sept. 26, 2024) – NASCAR has named Ticketmaster its official ticketing partner in a move that complements Ticketmaster’s longtime partnership with Speedway Motorsports and further unifies ticketing for fans of the sport. Ticketmaster was chosen as the official ticketing partner following a thorough RFP process.
The partnership will make it easier than ever for fans to discover, purchase and enjoy NASCAR events at facilities nationwide, beginning with the 2025 racing season.
“We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sports. Their expertise will be key in consolidating all NASCAR-owned race events onto one efficient and accessible platform, improving our overall operations,” said Kari Gritton, NASCAR’s Senior Vice President of Consumer Strategy. “We’re thrilled to join forces with Ticketmaster to deliver a consistent and user-friendly purchasing experience that our fans expect.”
Fans will now be able to discover upcoming racing events on TikTok and Snapchat using Ticketmaster’s wide distribution network. The new and improved NASCAR Tracks App will fully integrate with Ticketmaster Ignite, giving fans seamless ticket management at their fingertips. With native ticket discovery, SafeTix entry, and other fan-friendly features, the Ignite platform leverages Ticketmaster technology to provide an engaging app experience from purchase through race day. The NASCAR Tracks App will be the single fan source for ticket and event-related information when attending NASCAR races.
Ticketmaster’s SafeTix, Smart Queue and other industry-leading tools, along with new solutions tailored for NASCAR and Speedway Motorsports, will simplify entry, enhance security and drive growth in data management, pricing, marketing and distribution.
“Our longstanding partnership with Ticketmaster has provided efficiency and consistency through the purchase process as well as the operational excellence to serve our fans on race day,” said Speedway Motorsports Executive Vice President and Chief Commercial Officer Kevin Camper. “Ticketmaster is best in class for sports and entertainment, and our fans will continue to benefit from the ticketing industry’s best technology and service team.”
“NASCAR and Speedway Motorsports have the vision to build a frictionless fan experience, and we’re the right partner to help them achieve that goal,” said Marla Ostroff, Ticketmaster’s Managing Director of North America. “The technologies, services and consultancy we provide are designed to empower our partners to refine their operations from A to Z – all with zero compromises to the fan experience.”
Tickets for 2024 Speedway Motorsports events and select 2025 races are on sale now through Ticketmaster. Select tickets for 2025 NASCAR-owned events will go on sale on Ticketmaster by the end of the year.
