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Season Opening Press Conference Also Addresses Introduction of Sports Betting, Updated Schedule, and Debut of DIRT II Presented by NOS Energy Drink on FloRacing
LAS VEGAS – (March 13, 2025) – Prior to Thursday’s 2025 Kubota High Limit Racing season opener at Las Vegas Motor Speedway on FloRacing, series co-founders and owners, Kyle Larson and Brad Sweet, held a ‘State of the Series’ press conference to reveal new developments for the series including the first details of a landmark franchise system aimed to elevate the sport of sprint car racing.
Effective in 2026, 10 Kubota High Limit Racing team owners will enter the Kubota High Limit Racing Franchise System. Focused on creating a sustainable business model for its race teams, Kubota High Limit Racing will distribute up to $18 million dollars in total value over the next four years.
Maximum Investment of Franchise System by year:
In 2026, the Franchise System is set to pay up to $3,970,000 to teams.
In 2027, the Franchise System is set to pay up to $4,322,500 to teams.
In 2028, the Franchise System is set to pay up to $4,620,000 to teams.
In 2029, the Franchise System is set to pay up to $5,032,500 to teams.
As the five-highest finishers in the 2024 championship standings, the first five franchises currently belong to Kasey Kahne Racing (No. 49), Clauson-Marshall Racing (No. 7BC), Rico Abreu Racing (No. 24), Roth Motorsports (No. 83), and Murray-Marks Motorsports (No. 19). Five more franchises will be awarded at the conclusion of the 2025 Kubota High Limit Racing season. These franchises will be secured based on average point finishes from the 2024 and 2025 seasons among drivers who didn’t earn a franchise in 2024.
Franchises are permanent and create long-term value for team owners with the ability to sell and/or transfer the franchise they’ve earned. The year-by-year franchise rankings are determined by a rolling two-year average of point finishes. A pathway will be possible for up to five additional teams to enter the Franchise System over the 2026-27 seasons, creating up to 15 franchisees when the 2028 season begins. More details will be released later this season.
There are seven teams returning from 2024 who will battle for franchises six through 10 in 2025: Jason Meyers Racing (No. 14), Buch Motorsports (No. 13), CJB Motorsports (No. 5), Ridge & Sons Racing (No. 87), Rod Gross Motorsports (No. 88), Rudeen Racing (No. 26), and Kasey Kahne Racing (No. 9).
When the franchise system takes effect in 2026, it will pay out $4M including $2.6M guaranteed to the 10 original franchisees. By 2029, the franchise system will grow to north of $5M with up to $4.5M going to 15 potential franchisees then.
Additional topics discussed during the press conference included the 2025 schedule, 14 committed drivers and teams, inaugural rookie class, introduction of sports betting through ALT Sports Data, and the premiere of DIRT II: A Season with High Limit Presented by NOS Energy Drink, a five-part docuseries streaming on FloRacing.
The 2025 Kubota High Limit Racing campaign officially begins on Thursday, March 13 and Saturday, March 15 at Las Vegas Motor Speedway. The 60-race tour – which includes $100,000-to-win crown jewel events at Eldora Speedway, Silver Dollar Speedway, and Skagit Speedway, concludes on October 17 and 18 with the All-In Championship Weekend at Texas Motor Speedway in Fort Worth..
Along with the return of last year’s full-time drivers – Brad Sweet, Tyler Courtney, Rico Abreu, Brent Marks, Spencer Bayston, Justin Peck, Tanner Thorson, Kasey Kahne, and Brenham Crouch – Kubota High Limit Racing welcomes Aaron Reutzel, Chase Randall, Daison Pursley, Danny Sams III, and Sye Lynch to the “High Rollers” roster in 2025. Randall, Pursley, Sams and Lynch will all battle for the series’ first Rayce Rudeen Foundation Rookie-of-the-Year honors.
An exciting addition to the raceday experience for fans of Kubota High Limit Racing is the new element of sports betting. Through a partnership with ALT Sports Data, fans will be able make picks through Daily Fantasy Sports outlets or wager on odds for who will win races in states where available. Fans can learn more about how to participate at www.NXTBets.com/PlayHLR.
To drive further attention to the season, FloRacing will premiere Dirt II: A Season with High Limit Presented by NOS Energy Drink at 4:30pm PT (7:30pm ET) on Thursday, March 13. The five-part docuseries follows drivers Kyle Larson, Brad Sweet, Corey Day, James McFadden, Rico Abreu, and more through the inaugural season of Kubota High Limit Racing. Get a behind-the-scenes look at all the highs and lows of launching a new sprint car series for fans. For the full DIRT II schedule and a sneak peek trailer, click here.
Kubota High Limit Racing’s inaugural national tour in 2024 garnered more than 2.5 million viewers last season. The season also included two of the top-10 most watched live events of the year on FloRacing. More than 172 million social media impressions were made across FloRacing and High Limit channels.
Tickets for select 2025 events are available for purchase here with more events coming soon.
All events will be streamed live on FloRacing. To subscribe to FloRacing and gain access to all High Limit Racing events, archived races and content, and more, click here. Watch Kubota High Limit Racing highlights, behind-the-scenes videos and more racing content from nearly all forms of motorsport on FloRacing’s YouTube channel.
Follow Kubota High Limit Racing on X (formerly known as Twitter), Facebook and Instagram to stay up-to-date on events, announcements and more. Sign-up for the High Limit Newsletter for in-depth event information, ticket offers, off-track events and more.
About High Limit Racing
Founded by NASCAR Cup Series champion Kyle Larson and six-time national sprint car series champion Brad Sweet, Kubota High Limit Racing is a premier sprint car series in the United States. High Limit Racing’s mission is to improve the sprint car ecosystem and create growth opportunities for drivers, teams, and tracks, all while providing highly entertaining, time efficient events. High Limit Racing events are streamed live on FloRacing. For more information, visit highlimitracing.com.
About FloSports
Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and under-serviced sports fans. Its portfolio covering more than 25 different sports categories includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 12 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
Article Credit: Brian Walker
