New England Cycle Center becomes title sponsor of Whelen Modified Tour race at New London-Waterford Speedbowl

WATERFORD — It’s a special occasion every time the Whelen Modified Tour visits the Waterford Speedbowl.

This year should even be more special.

New England Cycle Center in Hartford has climbed on board as the title sponsor of this year’s Whelen Modified Tour appearance at the Speedbowl. The New England Cycle Center 161 will take place Saturday, May 14.

It will be the fifth consecutive season that the best drivers in the Northeast have invaded the bowl, and the first time New England Cycle Center has been the title sponsor.

“We’re excited about it,” said Gary Moir, the manager of New England Cycle Center. “Everyone here at our business is enthusiastic about racing. And we’re super happy to be involved.”

The 2015 Whelen Tour event was won by Ryan Preece, who is currently competing on NASCAR’s XFINITY series. A sellout crowd turned out to watch Preece grab his second Whelen Tour win at the Speedbowl. Other winners have been Doug Coby and Bobby Santos.

“I’ve been to the Speedbowl quite a few times, and it’s a great family night out,” Muir said. “Anything we can do to promote motor sports and recreational vehicles is a priority. Everyone here enjoys racing so much that it only makes sense to get involved.”

New England Cycle Center is the largest motorcycle dealer in Connecticut and sells Yamaha, Suzuki and Victory motorcycles, Yamaha and Sea-Doo watercrafts, ATVs and UTVs. The business is located at 73 Leibert Road in Hartford.

“This will be such a big event, and it’s awesome to be a part of it,” Moir said. “We support everything pertaining to motor sports, such as car shows and bike shows. So when we had a chance to be involved at the Speedbowl, it just clicked. ”

“We would like to thanks New England Cycle Center for coming on board,” Speedbowl GM-promoter Shawn Monahan said. “This will be a night everyone will be looking forward to.”

The combination of the Whelen Modified Tour and New England Cycle Center should be a perfect fit. That’s because the people at New England Cycle Center aren’t just sponsors, they’re diehard fans.

The Speedbowl opens its 66th season Saturday, May 7, with the Blastoff, featuring the SK Modifieds, the Magnus Racing Products SK Lights, Limited Sportsmen, Mini Stocks,The Joie of Seating  Legend Cars, X-Cars, Super X-Cars, the Microblue Bandoleros and the New England Race Trucks.

sweetFrog Teams Up with BK Racing, David Ragan

Nation’s premier frozen yogurt franchise joins BK Racing as leading race sponsor;
New No. 23 Toyota Camry to be revealed at April 24th Richmond NASCAR event
HUNTERSVILLE, NC (April 14, 2016) – BK Racing recently announced that sweetFrog premium frozen yogurt will be sponsoring David Ragan and the No. 23 sweetFrog Toyota Camry for the Toyota Owners 400 at Richmond International Raceway.
The race scheduled for April 24th represents sweetFrog’s NASCAR debut. sweetFrog is a Richmond, VA-based, national frozen yogurt franchise that was recently named the #1 Frozen Yogurt Shop in the US by the Daily Meal. Since their 2009 inception, sweetFrog has grown to more than 350 locations in the US and abroad – serving customers in 25 states, the United Kingdom and the Dominican Republic.
“I am excited to have sweetFrog on our Toyota for Richmond,” said Ragan. “Richmond is one of my favorite races of the year, and the Sunday afternoon event will be a new challenge for our team. sweetFrog is my family’s go-to spot for frozen yogurt.   Let me put it this way – I am thrilled about this partnership, but my excitement pales in comparison to my daughter Julia’s face when we walk into sweetFrog!”
“As a team with such strong Virginia ties, we are proud to have sweetFrog join BK Racing for the upcoming Toyota Owners 400,” said Doug Fritz, CMO of BK Racing. “
“We are thrilled to partner with David Ragan and BK Racing for the spring race in sweetFrog’s hometown,” said Patrick Galleher, CEO of sweetFrog. “Our shared commitment to family and community make the partnership a perfect fit.”
For more information on sweetFrog’s products and franchise opportunities, please visit
For more information on BK Racing and David Ragan, please visit
About sweetFrog
sweetFrog ( is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

Dash 4 Cash Heat Racing Debuts for NASCAR XFINITY Series at Bristol

Chase Berth and $1,000,000 on the Line in Four Dash 4 Cash Events

poses for a portrait during NASCAR Media Day at Daytona International Speedway on February 16, 2016 in Daytona Beach, Florida.
Xfinity point leader Daniel Suarez

DAYTONA BEACH, Fla. (April 11, 2016) –The NASCAR XFINITY Series will take racing back to its roots with Heat races, beginning with the first of four Dash 4 Cash events Saturday, April 16, at Bristol Motor Speedway (12:30 p.m. ET on FS1, PRN and SiriusXM NASCAR Radio).

NASCAR XFINITY Series drivers will each compete in one of two 50-lap Heat races for the chance to be eligible to win $100,000 in the 200-lap Main event. As in years past, the potential for a $1,000,000 total payout stands. New for this year, a driver who wins multiple Dash 4 Cash bonuses will earn a spot in the 2016 NASCAR XFINITY Series Chase, provided he/she remains eligible per the NASCAR rule book.

“Excitement for the NASCAR XFINITY Series Dash 4 Cash has reached a new level since the format change was announced in January,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “With potential NASCAR XFINITY Series Chase implications involved, we will see the intensity around these events ratcheted up.”

All Dash 4 Cash events are comprised of two Heats and a Main, and will take place when the NASCAR XFINITY Series visits Bristol Motor Speedway (April 16), Richmond International Raceway (April 23), Dover International Speedway (May 14) and Indianapolis Motor Speedway (July 23).

For these unique Dash 4 Cash events, traditional, single-car qualifying will determine the 40 eligible vehicles and starting positions for the two Heats, with the fastest qualifier receiving the Coors Light Pole Award. Odd-numbered qualifiers (1st, 3rd, 5th, etc.) will start in the first Heat in respective order, while even-numbered qualifiers (2nd, 4th, 6th, etc.) will start the second Heat in respective order.

The two Heats will set the starting positions for the Main, with the top two NASCAR XFINITY Series championship points-earning drivers in each Heat becoming eligible for the Dash 4 Cash

March 5 2016: Ryan Preece racing hard to attempt to keep from going a lap down to Kyle Busch during the Boyd Gaming 300 NASCAR Xfinity Series race at Las Vegas Motor Speedway in Las Vegas, NV. (Photo by Stephen Furst/
Ryan Preece. (Photo by Stephen Furst/

bonus. Of the four eligible Dash 4 Cash drivers, the highest-finishing driver in the Main will be awarded a $100,000 bonus.

“The new Dash 4 Cash format changes well-represent XFINITY’s goal to bring the best in entertainment to NASCAR fans by heightening the competition,” said Matt Lederer, executive director of sports marketing at Comcast. “Names are Made Here in the NASCAR XFINITY Series, and the Dash 4 Cash program provides an opportunity for these drivers to prove themselves on a national stage. XFINITY is changing the way fans experience NASCAR, and the shakeup in the competition for these races will create plenty of drama for them to see.”

Multiple Dash 4 Cash bonus wins will earn a driver a spot in the 2016 NASCAR XFINITY Series Chase, provided he/she remains eligible per the NASCAR rule book. In essence, multiple Dash 4 Cash bonus wins equal one race win for Chase eligibility. If a driver wins the first three Dash 4 Cash bonuses and wins the race at Indianapolis Motor Speedway outright, that driver will also receive an additional $600,000 to bring the total Dash 4 Cash award to $1,000,000.

In order to be eligible for the Dash 4 Cash bonus, drivers must have declared to earn NASCAR XFINITY Series points.


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