Tag Archives: NASCAR Xfinity Series

Explore the Pocono Mountains 225 Announced

Pocono Mountains Visitors Bureau returns to sponsor the NASCAR Xfinity Series race

Photo Michael Jaworecki/Myracenews

LONG POND, Pa. (June 23, 2022) – Pocono Raceway has partnered with the Pocono Mountains Visitors Bureau for the Explore the Pocono Mountains 225 NASCAR Xfinity Series race on Saturday, July 23. This will mark the Pocono Mountains Visitors Bureaus return to title sponsorship at Pocono Raceway.

“We love being part of the Pocono Mountains community,” said Ben May, Pocono Raceway President. “Whether you are coming to one of the many great resorts, area attractions, our NASCAR races, The Great Pocono Raceway Airshow or one of our other incredible events at the track, we hope guests will make the most out of their trip to Northeast Pennsylvania. The Pocono Mountains has so much to offer, enjoy and explore!”

The Explore the Pocono Mountains 225 will also highlight the indoor and outdoor attractions, activities, events, lodging and restaurants within the 2,400 square miles encompassing northeast Pennsylvania’s Carbon, Monroe, Pike and Wayne counties. Guests visiting the Pocono Mountains each summer can explore over 350 hiking and bike trails, over 35 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks. The Pocono Mountains is home to a plethora of indoor and outdoor waterpark resorts, hotels, restaurants and activities for all ages.

“Pocono Raceway is a major part of the region’s success through the years and the destination is a perfect match for this NASCAR race weekend,” said Chris Barrett, Pocono Mountains President/CEO. “With so many different options for families in the Pocono Mountains we hope race fans will get out and find their favorite Pocono Place to enjoy.”

The Pocono Mountains is the ideal destination for families, couples, or adventure-seekers any day of the week with trails for hiking and biking, rivers for fishing and boating and tons of attractions to keep everyone active and on the go. Plenty of resorts and spas offer the ultimate relaxation experience as well! Plus, events are returning to the Poconos this year and each season has its own distinct appeal whether it is the vibrant fall foliage, thrilling winter sports or a summer night around the campfire. PoconoMountains.com has everything you need to plan a trip for the entire family.

Kids, ages 12 and under can attend all NASCAR events at Pocono Raceway for free in 2022. Grandstand parking is also free and coolers are welcome. Pocono Raceway offers a variety of Grandstand ticketing options, with adult tickets start at $10 on Friday, $35 for Saturday, $45 for Sunday, and camping options, starting at $200. To purchase tickets, visit www.poconoraceway.com or call 1-800-722-3929 (1-800-RACEWAY.)

2022 NASCAR Schedule of Events –

  • Friday, July 22 – General Tire 200 – ARCA Menards Series
  • Saturday, July 23 – CRC Brakleen 150 – NASCAR Camping World Truck Series
  • Saturday July 23 – Explore the Pocono Mountains 225 – NASCAR Xfinity Series
  • Sunday, July 24 – M&M’S Fan Appreciation 400 – NASCAR Cup Series

Crayon Named Entitlement Partner for July 16 NASCAR Xfinity Series Race at NHMS

  • The Crayon 200 at New Hampshire Motor Speedway is Saturday, July 16 at 2:30 p.m.
  • Crayon also becomes Official Cloud and Software Solutions Provider for NHMS and eight additional Speedway Motorsports properties: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, Sonoma Raceway and Texas Motor Speedway.

LOUDON, N.H. – Crayon Software Experts, the cloud-based digital IT company and software solutions provider, has partnered with New Hampshire Motor Speedway (NHMS) to become the entitlement sponsor for New England’s only NASCAR Xfinity Series (NXS) race. The Crayon 200 will take place at 2:30 p.m. on July 16 as part of the speedway’s traditional mid-summer NASCAR weekend.

“We are extremely excited to partner with Speedway Motorsports and New Hampshire Motor Speedway for the NASCAR Xfinity Series race in July,” said Justin Henriksen, CEO of Crayon US. “It’s our mission to be the trusted technical advisor for our clients by helping them rightsize and optimize their IT estates to save costs while also unlocking their technology potential through innovation and our cloud and software expertise. This partnership will further those efforts by providing us a global spotlight to showcase our best-in-class solutions and services.”

The software solutions provider will also receive premium signage displays, hospitality opportunities and the chance to select VIP dignitaries at NHMS.

“We are thrilled to welcome Crayon to ‘The Magic Mile’ this summer,” said New Hampshire Motor Speedway Executive Vice President and General Manager David McGrath. “The team at Crayon works hard to provide a top-notch digital experience for customers around the world, and we work hard to create the best entertainment experience for our fans and corporate partners as well. We look forward to providing a new platform to Crayon to market and showcase their capabilities.”

In addition to the NXS race entitlement at NHMS, Crayon becomes the Official Cloud and Software Solutions Provider for NHMS and eight additional Speedway Motorsports properties: Atlanta Motor SpeedwayBristol Motor SpeedwayCharlotte Motor SpeedwayDover Motor SpeedwayLas Vegas Motor SpeedwayNashville SuperspeedwaySonoma Raceway and Texas Motor Speedway. Crayon will receive signage, hospitality and marketing opportunities at those premiere entertainment venues on NASCAR event weekends.

“We are proud to add Crayon to not only New Hampshire’s NASCAR Xfinity Series race but also to Speedway Motorsports’ list of world class partners,” said Speedway Motorsports Chief Sales Officer Kevin Camper. “Their presence at all of our venues will provide unique business-to-business opportunities for Crayon to meet potential clients in markets across the country from New England to Sonoma.”

New England’s NASCAR weekend gets underway Friday, July 15 with Friday Night Dirt Duels at The Flat Track and continues with Doubleheader Saturday on July 16, featuring the Crayon 200 NXS race and Whelen Manufactured in America 100 NASCAR Whelen Modified Tour race. The grand finale of New England’s biggest race weekend is headlined by the Ambetter 301 NASCAR Cup Series race on Sunday, July 17.

Be sure to check NHMS.com/Events/NASCAR-Cup-Series/Schedule/ often, as the schedule will be continuously updated as race weekend approaches.


Log on to NHMS.com for tickets and more information on the weekend’s lineup of action-packed racing. Doubleheader Saturday tickets start at just $35 while kids 12 and under are free. Sunday’s Ambetter 301 tickets start at just $49 for adults and $10 for kids 12 and under.

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Strategic Sales Campaign for “The Tricky Triangle” to Launch This Week

Photo Michael Jaworecki/Myracenews

LONG POND, Pa. (April 26, 2022) – Pocono Raceway and LEARFIELD Amplify have announced the launch of a new multi-dimensional relationship including a remote sales campaign from Amplify’s National Sales Center in Plano, Texas as well as an enhanced customer experience through Amplify’s Seating division.

The relationship aims to engage new fans and enhance customer engagement for the track’s July 22-24 NASCAR weekend, featuring the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series and ARCA Menards Series races. Fans also will have the opportunity to upgrade their experience by renting a fully padded seatback and cushion customized for their seat location on race day.

“As a longtime Paciolan client, we have entrusted them to ensure our guests have the optimal customer journey from the ticketing side,” said Pocono Raceway President Ben May. “The addition of Amplify’s enhanced ticketing and event services will continue to benefit our customers and our business needs as we prepare to host an action-packed weekend of NASCAR racing in July.”

LEARFIELD Amplify recently announced enhancements surrounding its National Sales Center at the company headquarters. Sales representatives for Pocono Raceway will join a growing team of 13 staff members located in Plano, selling tickets on behalf of Amplify’s National Sales Center clients, which also includes PBR and the NCAA. The team dedicated to Pocono sales will use the industry-leading ticketing technology from Paciolan, also a LEARFIELD company.

“It has been extremely rewarding to watch an idea quickly evolve into a robust and impactful reality through our National Sales Center,” said LEARFIELD Amplify Executive Vice President Jake Bye. “Our partnership with Pocono Raceway is a confluence of that growth and an innovative design that brings two Amplify offerings together as one fan solution for our client. We speak often about increased collaboration and alignment of our businesses, and this revolutionary teaming with Pocono is a perfect representation of that intent.”

About LEARFIELD Amplify

LEARFIELD Amplify currently represents 40 partners nationally for outsourced ticket sales, and over 100 clients in total across its ticketing, seating, and development businesses. Its reimagined National Sales Center provides a platform for professional and collegiate clients to leverage remote, season sales support to engage with fans. Through its sophisticated technology, dynamic industry leadership, experience, and first-class sales and service, Amplify presents an unparalleled solution for universities and professional sports franchises to create engaged relationships with fans across the country while optimizing revenue opportunities.

About Pocono Raceway

Pocono Raceway, also known as ‘The Tricky Triangle,’ is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series and ARCA Menards Series events each year. The facility’s calendar also consists of over 200 events including Tough Mudder and a wide range of car clubs and racing schools. Pocono Raceway is recognized as the world’s first, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. Each member of our raceway staff is committed to creating exciting experiences and lifelong memories.