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Riverhead, NY Apr. 8th
By Bob Finan
Riverhead Raceway management announced today a new major marketing partner for the fast-approaching 2026 race season as they introduced My Guy Auto Supply NAPA of Riverhead as a sponsor. The new partnership will debut over opening weekend at Riverhead Raceway during Saturday evening’s NASCAR Pack the Track Night May 2nd, and Sunday afternoon’s May Meltdown May 3rd ushering in the 76th season of racing at the historic venue.
While introducing My Guy Auto Supply NAPA as a major player for the 2026 campaign, GM John Ellwood noted, “teaming with My Guy Auto Supply NAPA is a giant step forward, on both the local and national landscape for us. Jason Esposito has driven My Guy Auto Supply NAPA into an auto parts force here on the east end, especially here in Riverhead. Add the nationwide NAPA branding through their long tenure in motor sports across all forms of racing, this is a natural teaming”. My Guy Auto Supply NAPA is located at 1556 West Main Street in Riverhead, located less than a mile south of Riverhead Raceway connected by Kroemer Avenue, Jason Esposito is the President, and he worked in concert with John Ellwood on the program.
The newly announced, multi-layered 2026 marketing program will center around two race dates at the track, Saturday August 15th now titled the My Guy Auto Supply NAPA Monster Truck Summer Smash, featuring two presentations at 11:30 AM and 6:30 PM. The second and final stop for the 2026 NASCAR Whelen Modified Tour at Riverhead Raceway Saturday September 19th is set for the My Guy Auto Supply NAPA Eddie Partridge 206.
While further detailing the My Guy Auto Supply NAPA marketing program in 2026, John Ellwood revealed there will be prominent signage around the facility, including at the top of the message center/scoreboard (4′ x 30′) in the second turn, plus two 8′ x 16′ billboards around the quarter mile. Commercial spots will be broadcast over the public address system. Fan and consumer engagement giveaways and programs will play an integral role during the new marketing program. My Guy Auto Supply NAPA becomes “the official auto parts store of Riverhead Raceway”.
The first on track activity is set with the traditional two pre-season practice days Saturday April 18th and April 25th. Cars will hit the track at 11:00 AM, grandstand admission will be free of charge for spectators both days. Fans can get a preview of what promises to be an exciting and busy 2026 race season filled with plenty of family entertainment attractions.
To explore our comprehensive schedule of events please visit http://www.riverheadraceway.com,click on the events link. emails reach us at office@riverheadraceway.com, our phone number is 631-842-RACE.
